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The Fall of the Packard Motor Car Company

James A. Ward




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 | #579370 in Books |  Stanford University Press |  1995-10-01 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  1.14 x7.30 x10.31l, | File type: PDF | 309 pages

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||0 of 0 people found the following review helpful.| Packard denoument|By Customer|Enjoyed the book. As an employee of a municipality, (non profit) it opened my eyes to the innovate or die mentality that most businesses face today. The fact that they hired Booze Allen, a business consultant, but were still unable to turn things around coupled with some bad luck timing wise was very interesting.
Interesting that CEO Nance at|From Booklist|Larger business history collections will want to acquire Ward's analysis of Packard's mid-fifties failure. Ward, a University of Tennessee transportation historian, summarizes the company's early day

Told for the first time this is the complete story of the puzzling decline and fall—in the midst of a huge automotive boom—of one of America’s most prestigious automobile manufacturers

You can specify the type of files you want, for your device.The Fall of the Packard Motor Car Company   |  James A. Ward. A good, fresh read, highly recommended.

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