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The Critical Path: Inventing an Automobile and Reinventing a Corporation

Brock W. Yates




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 | #2093869 in Books |  Brock W Yates |  1996-08-12 | Original language:English | PDF # 1 |  9.02 x.88 x5.98l,1.50 | File type: PDF | 320 pages

 | ISBN13: 9780316967082 | Condition: New | Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

||0 of 0 people found the following review helpful.| Reads like a Novel|By John E. Lincoln|Great account of the inner workings of a car company, Chrysler, and their development of the 2nd gen mini van, by car people, not bean counters. Also the darker side of Lee I after his reluctant retirement from Chrysler. By the late car columnist, Brock Yates, who was given unprcidented access to the inner workings of new car development,|.com |After a series of unsatisfactory models that pushed the company to the brink of extinction, the Chrysler Corporation did a revolutionary thing: It listened to its customers. What they told the company was that they wanted a family vehicle that didn't driv

The story of how Chrysler's minivan team created an automobile that captured the 1995 Motor Trend Car of the Year and other major awards - and reinvented a perilously entrenched corporation in the process - is as dramatic and inspiring a story as any in business today. Brock Yates, one of the most respected writers in the auto world, was given unprecedented access to Chrysler - every planning session, presentation, budget review, test drive, assembly line start-up, and m...

You can specify the type of files you want, for your device.The Critical Path: Inventing an Automobile and Reinventing a Corporation   |  Brock W. Yates. Which are the reasons I like to read books. Great story by a great author.

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