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Gunn Sights: Taking Aim on Selling in the High-Stakes Industry of International Aerospace


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 | #2511925 in Books |  Naval Institute Press |  2008-11-01 | Original language:English | PDF # 1 |  9.00 x.90 x6.00l,.95 | File type: PDF | 222 pages

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||0 of 0 people found the following review helpful.| informative and colloquial|By gus|i liked it, mr. gunn is direct and to-the-point. he provides too many personal insights and references at times, but is generally pretty unbiased and provides great analysis of his industry.|2 of 5 people found the following review helpful.| We Called Him Tommy Gunn|By Steven L. Krause|This re|About the Author|Tom Gunn was an aerospace marketing executive with McDonnell Douglas from 1975 to 1997. He lives in St. Louis, Missouri.

In 1975, Tom Gunn had a life-altering career change when he went from an eight-year stint as staff lawyer with the U. S. Senate to a job in aerospace sales and marketing at McDonnell Douglas. Gunn knew a lot about military appropriations and classified developments; he knew almost nothing about marketing, which may have been the most important attribute he brought to the job. Over the next 22 years, Gunn and the team he assembled and organized, developed a process for st...

You can specify the type of files you want, for your gadget.Gunn Sights: Taking Aim on Selling in the High-Stakes Industry of International Aerospace   |  Tom Gunn. I really enjoyed this book and have already told so many people about it!

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