[PDF.48pc] Broadcast Television in Transition (Media and Communications-Technologies, Policies and Challenges)

Broadcast Television in Transition (Media and Communications-Technologies, Policies and Challenges)

[PDF.ft95] Broadcast Television in Transition (Media and Communications-Technologies, Policies and Challenges)

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 | #13010424 in Books |  2011-11 | Original language:English | PDF # 1 |  9.00 x6.00 x.25l,.37 | File type: PDF | 88 pages

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Market and technological changes are creating challenges to the long-standing business models employed by broadcast television networks and local television stations, but at the same time generating potential opportunities for those networks and stations. These changes generally are strengthening the position of parties that control popular program content in their negotiations with distributors of that programming. The changes also may be affecting the three pillars of ...

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